The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Rankings
North America
Client
Title
Category
Award
Points
Long Term
Agency: FCB / Toronto
Client: Canadian Down Syndrome Society
Category: Penta Pencil
Points: 150.00
Still Fresh. Never Frozen.
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Spark Foundry / New York + Ketchum / Chicago
Client: Wendy's
Category: Penta Pencil
Points: 150.00
Less Talk, More Bitcoin
Agency: Accenture Song + Coinbase + Walker + The Mill
Client: Coinbase
Category: Best of Direct Marketing
Points: 90.00
The Singularity
Agency: Squarespace + Smuggler / Los Angeles + Q Department + Final Cut
Client: Squarespace
Category: Best of Integrated
Points: 90.00
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine
Category: Best of Radio & Audio
Points: 90.00
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine
Category: Best of Experiential & Immersive
Points: 90.00
Public Displays of Encouragement
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple
Category: Best of Out of Home
Points: 90.00
Rihanna - Stay
Agency: Apple
Client: Apple Music
Category: Best of Music & Sound Craft
Points: 90.00
See My Skin
Agency: Edelman / New York + Mindshare / New York
Client: Vaseline
Category: Fusion Pencil
Points: 90.00
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans
Category: Best of Gaming
Points: 90.00
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad
Category: Best of Interactive & Mobile Craft
Points: 90.00
Share the Joy
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD + Blacksmith / New York
Client: Apple
Category: Best of Moving Image Craft
Points: 90.00
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple
Category: Best of Show
Points: 67.50
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics
Category: Best of Pharma
Points: 60.00
The Unburnable Book
Agency: Rethink / Toronto + Penguin Random House / Toronto
Client: Penguin Random House
Category: Promotional / Booklets, Books & Brochures
Points: 45.00
Google Black-owned Friday Every Day
Agency: BBH USA + Google Consumer Apps
Client: Google
Category: Craft / Art Direction
Points: 45.00
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light
Category: Best of Design
Points: 45.00
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine
Category: Audio
Points: 45.00
FIFA 23 x TED LASSO
Agency: EA SPORTS + Apple + EA SPORTS FIFA 23 Development Team
Client: EA Sports + Apple
Category: Games / Gaming
Points: 45.00
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans
Category: Games / Gaming
Points: 45.00
Immortal
Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum / Toronto + Scouts Honour / Toronto + Nimiopere Film Editorial / Toronto
Client: Royal Ontario Museum
Category: Craft / Art Direction
Points: 45.00
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Craft / Use of Technology
Points: 45.00
Wednesday hates marketing
Agency: Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles
Client: Netflix
Category: Social Channel / Multi-Platform
Points: 45.00
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles
Category: Livestream
Points: 45.00
Bill it to Bezos
Agency: Angry Butterfly / Toronto
Client: Jane/Finch Community Centre
Category: Innovation & Transformation / Innovation in Social Media
Points: 45.00
See My Skin
Agency: Edelman / New York
Client: Vaseline
Category: Integrated PR Campaign
Points: 45.00
Are You Press Worthy?
Agency: TBWA\Chiat\Day NY / New York
Client: Columbia Journalism Review
Category: Digital & Online
Points: 45.00
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine
Category: Events & Experiential
Points: 45.00
High Valyrian Lessons
Agency: Duolingo / Pittsburgh + HBO Max / New York
Client: Duolingo
Category: Integrated Campaign
Points: 45.00
Are You Press Worthy?
Agency: TBWA\Chiat\Day NY / New York
Client: Columbia Journalism Review
Category: Digital & Online / Websites & Mobile
Points: 45.00
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles
Category: Social Media Post / Series
Points: 45.00
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom
Client: Dell Technologies & Intel
Category: Brand Partnerships
Points: 45.00
Less Talk, More Bitcoin
Agency: Accenture Song + Coinbase + Walker + The Mill
Client: Coinbase
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 45.00
See My Skin
Agency: Edelman / New York
Client: Vaseline
Category: Multicultural Impact
Points: 45.00
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine
Category: Multicultural Impact
Points: 45.00
The Mindsets Paper
Agency: FCB / Toronto
Client: Canadian Down Syndrome Society
Category: Creative Effectiveness / Non-Profit / Charity
Points: 45.00
Less Talk, More Bitcoin
Agency: Accenture Song + Coinbase + Walker + The Mill
Client: Coinbase
Category: Creative Effectiveness / Consumer / Brand
Points: 45.00
FIFA 23 x TED LASSO
Agency: EA SPORTS + Apple + EA SPORTS FIFA 23 Development Team
Client: EA Sports + Apple
Category: Brand Partnerships
Points: 45.00
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Craft / Use of Technology
Points: 45.00
The Singularity
Agency: Squarespace + Smuggler / Los Angeles + Q Department + Final Cut
Client: Squarespace
Category: Integrated Campaign
Points: 45.00
Hands-free
Agency: Goodby Silverstein & Partners
Client: Cheetos
Category: Integrated Campaign
Points: 45.00
High Valyrian Lessons
Agency: Duolingo / Pittsburgh + HBO Max / New York
Client: Duolingo
Category: Integrated Campaign
Points: 45.00
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine
Category: Innovation & Transformation / Innovation in Radio & Audio
Points: 45.00
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom
Client: Dell Technologies & Intel
Category: Innovation & Transformation / Innovation in Radio & Audio
Points: 45.00
A Song For Every CMO - Mastercard
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising
Category: Custom Content
Points: 45.00
Native Sportscasters
Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client: AB INBEV
Category: Custom Content
Points: 45.00
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Craft / Use of Technology
Points: 45.00
Girls Who Code Girls
Agency: Mojo Supermarket + makemepulse + Girls Who Code
Client: Girls Who Code
Category: Craft / Use of Technology
Points: 45.00
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom
Client: Dell Technologies & Intel
Category: Brand Partnerships
Points: 45.00
Client:
Canadian Down Syndrome Society
Title:
Long Term
Category:
Penta Pencil
Award:
2023 Penta Pencil Penta Pencil
Points:
150.00
Client:
Wendy's
Title:
Still Fresh. Never Frozen.
Category:
Penta Pencil
Award:
2023 Penta Pencil Penta Pencil
Points:
150.00
Client:
Coinbase
Title:
Less Talk, More Bitcoin
Category:
Best of Direct Marketing
Award:
2023 Direct Marketing Best of Discipline Pencil
Points:
90.00
Client:
Squarespace
Title:
The Singularity
Category:
Best of Integrated
Award:
2023 Integrated Best of Discipline Pencil
Points:
90.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Best of Radio & Audio
Award:
2023 Radio & Audio Best of Discipline Pencil
Points:
90.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Best of Experiential & Immersive
Award:
2023 Experiential & Immersive Best of Discipline Pencil
Points:
90.00
Client:
Apple
Title:
Public Displays of Encouragement
Category:
Best of Out of Home
Award:
2023 Out of Home Best of Discipline Pencil
Points:
90.00
Client:
Apple Music
Title:
Rihanna - Stay
Category:
Best of Music & Sound Craft
Award:
2023 Music & Sound Craft Best of Discipline Pencil
Points:
90.00
Client:
Vaseline
Title:
See My Skin
Category:
Fusion Pencil
Award:
2023 Fusion Pencil Fusion Pencil
Points:
90.00
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Best of Gaming
Award:
2023 Gaming Best of Discipline Pencil
Points:
90.00
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Best of Interactive & Mobile Craft
Award:
2023 Interactive & Mobile Craft Best of Discipline Pencil
Points:
90.00
Client:
Apple
Title:
Share the Joy
Category:
Best of Moving Image Craft
Award:
2023 Moving Image Craft & Production Best of Discipline Pencil
Points:
90.00
Client:
Apple
Title:
The Greatest
Category:
Best of Show
Award:
2023 Best of Show Best of Show Pencil
Points:
67.50
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Best of Pharma
Award:
2023 Pharma Best of Discipline Pencil
Points:
60.00
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Promotional / Booklets, Books & Brochures
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Craft / Art Direction
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
Coors Light
Title:
Chillboards
Category:
Best of Design
Award:
2023 Design Best of Discipline Pencil
Points:
45.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Audio
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.00
Client:
EA Sports + Apple
Title:
FIFA 23 x TED LASSO
Category:
Games / Gaming
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Games / Gaming
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Royal Ontario Museum
Title:
Immortal
Category:
Craft / Art Direction
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.00
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Craft / Use of Technology
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Netflix
Title:
Wednesday hates marketing
Category:
Social Channel / Multi-Platform
Award:
2023 Social Media Gold Pencil
Points:
45.00
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Livestream
Award:
2023 Social Media Gold Pencil
Points:
45.00
Client:
Jane/Finch Community Centre
Title:
Bill it to Bezos
Category:
Innovation & Transformation / Innovation in Social Media
Award:
2023 Social Media Gold Pencil
Points:
45.00
Client:
Vaseline
Title:
See My Skin
Category:
Integrated PR Campaign
Award:
2023 Public Relations Gold Pencil
Points:
45.00
Client:
Columbia Journalism Review
Title:
Are You Press Worthy?
Category:
Digital & Online
Award:
2023 Public Relations Gold Pencil
Points:
45.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Events & Experiential
Award:
2023 Public Relations Gold Pencil
Points:
45.00
Client:
Duolingo
Title:
High Valyrian Lessons
Category:
Integrated Campaign
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Columbia Journalism Review
Title:
Are You Press Worthy?
Category:
Digital & Online / Websites & Mobile
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Social Media Post / Series
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Brand Partnerships
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Coinbase
Title:
Less Talk, More Bitcoin
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Vaseline
Title:
See My Skin
Category:
Multicultural Impact
Award:
2023 Cultural Driver Gold Pencil
Points:
45.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Multicultural Impact
Award:
2023 Cultural Driver Gold Pencil
Points:
45.00
Client:
Canadian Down Syndrome Society
Title:
The Mindsets Paper
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2023 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Coinbase
Title:
Less Talk, More Bitcoin
Category:
Creative Effectiveness / Consumer / Brand
Award:
2023 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
EA Sports + Apple
Title:
FIFA 23 x TED LASSO
Category:
Brand Partnerships
Award:
2023 Integrated Gold Pencil
Points:
45.00
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Craft / Use of Technology
Award:
2023 Integrated Gold Pencil
Points:
45.00
Client:
Squarespace
Title:
The Singularity
Category:
Integrated Campaign
Award:
2023 Integrated Gold Pencil
Points:
45.00
Client:
Cheetos
Title:
Hands-free
Category:
Integrated Campaign
Award:
2023 Integrated Gold Pencil
Points:
45.00
Client:
Duolingo
Title:
High Valyrian Lessons
Category:
Integrated Campaign
Award:
2023 Integrated Gold Pencil
Points:
45.00
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Innovation & Transformation / Innovation in Radio & Audio
Award:
2023 Radio & Audio Gold Pencil
Points:
45.00
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Innovation & Transformation / Innovation in Radio & Audio
Award:
2023 Radio & Audio Gold Pencil
Points:
45.00
Client:
Spotify Advertising
Title:
A Song For Every CMO - Mastercard
Category:
Custom Content
Award:
2023 Radio & Audio Gold Pencil
Points:
45.00
Client:
AB INBEV
Title:
Native Sportscasters
Category:
Custom Content
Award:
2023 Radio & Audio Gold Pencil
Points:
45.00
Client:
Mastercard
Title:
Touch Card
Category:
Physical Products
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Craft / Use of Technology
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Girls Who Code
Title:
Girls Who Code Girls
Category:
Craft / Use of Technology
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Brand Partnerships
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
